Michael Jeffrey Jordan, also known by his initials MJ, is an American businessman and former professional basketball player.

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Michael Jordan is no longer the majority owner of the Charlotte Hornets.
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Michael Jordan co-founded 23XI Racing, a NASCAR Cup Series team, in 2020.
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Michael Jordan’s deal with Nike is a licensing agreement that gives him a percentage of the sales of the Jordan Brand.
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Endorsement deals

  • Nike
  • Jordan’s endorsement deal with Nike led to the creation of the Air Jordan brand, which is one of the most iconic and lucrative partnerships in sports history. 
  • DraftKings
  • Jordan is an advisor and investor in the sports betting company DraftKings. 

Other business ventures

  • Charlotte Hornets: Jordan was the first former player to become the majority owner of an NBA franchise. 
  • Cincoro Tequila: Jordan co-founded the tequila brand Cincoro with other NBA owners, including Jeanie Buss, Wes Edens, and Wyc Grousbeck. 
  • 23XI Racing: Jordan co-founded the Cup Series team 23XI Racing in NASCAR in 2020. 
  • Restaurants: Jordan owns several restaurants. 
  • Stock investments: Jordan has made stock investments in businesses such as CLEAR, Mythical Games, Dapper Labs, and Sportradar. 

Jordan’s entrepreneurial understanding and cultural impact have solidified his status as a business icon. 


Michael Jordan started his business ventures by using his fame as a basketball player to sign endorsement deals and invest in other areas.

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